Luxury and fashion brands have a unique challenge. Most of their customers are not digital natives and many of them even prefer to see and try the products in person before buying. Luxury brands have been able to create a new model wherein they control the end-to-end experience from checking out the products at their stores to advertising them online. The profits of luxury brands have been creeping up for a decade.

Digital marketing can be identified as the form of marketing that connects the buyer with the seller electronically through interactive technologies such as search engines, email, websites, social networks, online forums as well as new groups and mobile communications, etc.

Read More About Top 10 Digital Marketing Strategies for Fashion and Luxury Brands To Promote Their Business Online