The beauty industry is booming and as a result not substitutes to opulence sector. In the 21st century, where the per capita income on Indian’s is $2,041.091 (CECI Data, 2019), there is a greater shift to the beauty market. 

The Indian cosmetic market estimate to $6.5 billion expected to grow to $20 billion by 2025. The question is why and how the cosmetic industry experiencing a steady growth of 4.3% in 5 years.

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