The key to a successful business lies in finding your own personalized marketing strategy with meticulous analysis of target audience and a crystalline understanding of your own marketing philosophy. Technology has opened up a whole new world of possibilities when it comes to marketing and this world has been on a perpetual expansion since its conception; the digital marketing industry was worth $62 billion in 2012. 

While the significance of digital marketing cannot be understated, traditional advertising still holds its merits. In this article, we will discuss 10 ways businesses can increase the effectiveness of their marketing strategies.

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